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October 23, 2007
CALLE State Cup Sponsor Announcement

Calle Soccer CALLE (pronounced Kai-yay), the first company to officially bring soccer to the streets, is proud to be a sponsor for this year’s State Cup. As the fashionable street brand for soccer, CALLE gives players an apparel brand for off the field, while simultaneously bringing street soccer to America. Now, players can fully develop their creativity, skills, and technique; and look good while doing it.

When playing calle, the street/pavement is your field, pigeons are your audience, and the last team standing wins – that’s why CALLE will be giving each State Cup Championship team member a special addition CALLE tee. In addition, CALLE will be handing out 15% discount cards for CALLE gear valid at Scoreboard Sports, Team Gear, Puckrin’s Soccer Shop, and Soccer International. If you see the CALLE guys around, track them down for a 15% discount card and for some other CALLE SWAG.

Ultimately, CALLE has two missions. First, to develop players by giving them the ideas and tools to play soccer more than just during their scheduled practices. Put down those X-Box and Play Station controllers, take your CALLE ball, and hit the street, tennis court, parking lot, or driveway (but don’t hit your parents car) in hopes of becoming the next Ronaldinho. Second, to be the brand soccer players wear when not on the field. Become part of the CALLE movement by grabbing some CALLE gear, sporting the pigeon on your chest, and bringing style to the most popular sport in the world. For more information about CALLE, see your local soccer retailer or visit CALLE at www.callesoccer.com.


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