May 1, 2004

Marketing Campaign Highlights Registration
for Recreation Leagues
Ads Appear in Salt Lake Tribune and Deseret Morning News

As part of the continuing effort to support its recreation leagues, the Utah Youth Soccer Association purchased half-page advertisements in the Salt Lake Tribune and Deseret Morning News on Sunday, May 2nd. These advertisements promote registrations drives in May and June for recreation leagues across the state. A copy of the advertisement can be viewed by clicking [Here].

The Association's advertisement was designed to boost registration efforts and to build greater public awareness for the Utah Youth Soccer Association. The advertisement lists registration opportunities for every recreation league that responded to the numerous calls from the State Office for such information. The advertisement explains the benefits for players of participating in recreation leagues affiliated with the Utah Youth Soccer Association. The advertisement also includes the logos of member associations affiliated with the Utah Youth Soccer Association.

The advertisement was designed by Executive Director Scott Harward, who supervised the collection of the information that appears in the advertisement. President Paul C. Burke praised the marketing campaign. "Recreation leagues are the heart of our state association," Burke said. "More importantly, recreation soccer serves as the foundation for player development. Thanks to the effort of thousands of dedicated volunteers, young people from Logan to St. George have access to the best youth soccer programs available through the Utah Youth Soccer Association