May 3, 2003

Radio Campaign Launched To Support Recreation Registration

Beginning Monday, May 5th, the Utah Youth Soccer Association will begin a radio advertising campaign to support the registration efforts of its recreation leagues. Fifteen second radio spots have been placed during morning and afternoon drive times on a variety of stations, including KISN 97, KZWT 94.9, KOSY 106.5, KUER 90, KKAT 102, Oldies 94.1, Rock 99, Rock 105, Country 700 AM, KALL 910, and KNRS 570 AM. These spots, which will precede traffic reports at various times, will be broadcast Monday through Friday at times between 6-10 AM and/or 3-7 PM.

The Association's Office Staff---especially Program Director Leisa Vineyard---worked to investigate, develop, and bring this radio campaign to fruition. The advertising spot was produced by ClearChannel Radio. Thanks are owed to Clear Channel Radio's Keith Pasker for his help with this project.