May 7, 2003

Advertisement to Appear in State-Wide Newspapers

As part of its continuing effort to support the registration drives of its recreation leagues, the Utah Youth Soccer Association has placed half-page advertisements in the Salt Lake Tribune and Deseret Morning News. These advertisements are slated to appear in the sports sections of these newspapers on Saturday, May 10th.

These advertisements are part of a marketing campaign that has been designed to boost both registration and public awareness of the Utah Youth Soccer Association. The newspaper advertisements will appear during a radio campaign that was launched earlier in the week.

The Association's Board of Directors has made a commitment to building the Association's brand. Last month, during its regular meeting, the Board voted to increase the organization's marketing budget. Secretary Jodi Wells and Program Director Leisa Vineyard then toiled to collect registration information from the recreation leagues across the state. Vineyard and Webmaestro Colleen Koelliker also teamed to design the online registration materials.

The newspaper advertisement, which was designed by Office Manager Scott Harward in partnership with the entire UYSA staff, provides registration information for every recreation league that responded to requests for this information. The advertisement also features the logos of clubs affiliated with the Utah Youth Soccer Association.

Finally, the advertisement acknowledges the support of the Association's sponsors, including SCORE, Snickers, Holiday Inn, Tide, Chevrolet, and Uniroyal.