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McDONALD’S USA GIVES LOCAL CHILD chance to join soccer heroes on FIFA World Cup™ FIELD

Player Escort program gives Intermountain area soccer fan a once-in-a-lifetime trip to Brazil, grants to benefit local youth soccer organizations

Salt Lake City, UT, March 11, 2014 – McDonald’s is giving young soccer enthusiasts the opportunity to meet their soccer heroes competing for the 2014 FIFA World Cup™ title in Brazil this summer and also secure a $1,000 grant for a Utah, western Wyoming or eastern Nevada soccer organization.

Kicking off today, McDonald’s Player Escort sweepstakes gives 25 children across the country ages 6 to 10 the chance to travel to Brazil and walk hand-in-hand with some of the world’s best soccer players as they take the field for a 2014 FIFA World Cup match. One lucky winner, along with their parent or guardian, will represent the Intermountain area which includes Utah, western Wyoming and eastern Nevada. The winner will embark on a four-night, five-day trip to Brazil, with the first stop in Rio de Janeiro. The 25 McDonald’s Player Escorts will lead players onto the field in one of four match cities – Rio de Janeiro, Natal, Manaus or Recife.  Parents or guardians can visit between now and April 6 to enter the sweepstakes.

“We know how much kids in Utah love soccer - in fact, Utah has the most kids per capita playing youth soccer than anywhere else in the country,” said Andrew Hiatt, CEO of the Utah Youth Soccer Association. “We are excited to work with our local McDonalds restaurants and give a child from our area the opportunity to walk out on the field with their American Soccer heroes.”

Globally, McDonald’s will send 1,408 children to Brazil to serve as Player Escorts and support their country’s players during the month-long competition, which starts June 12 and culminates with the championship match on July 13. During their time in Brazil, Player Escorts and their parent or guardian will experience the thrilling atmosphere of the FIFA World Cup and the lively surrounding culture. 

“We are thrilled to promote the Player Escort program,” said Robert Sparrer, local McDonald’s owner/operator. “This is a once-in-a-lifetime opportunity for young soccer fans.”

McDonald’s Player Escort program began in 2002 at the FIFA World Cup in South Korea/Japan. Since that time, McDonald’s has given more than 6,000 children from around the world the chance to lead a player into the stadium. Additionally, McDonald's has been a supporter of soccer at both the global and grassroots levels for more than 25 years. The Company has served as an Official Sponsor and the Official Restaurant of the FIFA World Cup since the United States Tournament in 1994, continuing for each FIFA World Cup through to the 2014 FIFA World Cup Brazil.

About the Intermountain McDonald's (Utah, western Wyoming, eastern Nevada)

 All 127 McDonald’s restaurants in Utah, western Wyoming and eastern Nevada are locally owned and operated. In Utah, the local McDonald’s restaurants annually feed more than $83.6 million into the Utah economy and employ 6,300 people. For local employment information please visit  For information on local special events and offerings at Utah McDonald’s, please follow us on Twitter at mcdonalds_utah. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit


About Utah Youth Soccer Association (UYSA)

The Utah Youth Soccer Association is the leader in promoting, developing and governing youth soccer in Utah; providing quality educational and developmental opportunities for all members. For more information, visit


About U.S. Soccer

Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation’s mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport’s development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer’s National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit


McDonald’s and Player Escort are registered trademarks of McDonald’s Corporation and its affiliates.





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